November 2008
3 posts
Black Friday, Apple and Selling "Cool"
I’ve been thinking about what makes people passionate about (or fall in love with) a company and its products this week. This is mostly because it’s “Black Friday” today and everybody knows that Apple products are making an appearance on almost every wish list in the country.
But this season always makes me ask: What makes people LOVE certain companies or products?
The...
Brainstorming and The Moderator
I’ve been having a lot of discussions lately about creative thinking and brainstorming - something that I think is critical in PR, but really critical to any job that involves “abstract thought”, “fresh ideas”, or requires that one be a “problem solver.”
I started looking into some of the research and science related to brainstorming and found that there...
The inventor behind CNN's election 'Magic Wall' -... →
I was really happy to stumble across this story on CNN today. If you’ve seen any of John King’s segments in the past few weeks, you’ll know precisely how helpful Percpetive Pixel’s product has been in giving really clear, conscise and visual explanations of the Presidential race.
This is also a very welcome feel-good story to see about a tech startup during a rough...