Golf Galaxy (a golf equipment chain) started a pretty awesome e-mail campaign recently.

I created an account with them to save a few bucks here and there and to get updates about new products. It’s actually pretty useful considering how many golf balls I lose on the course and how many clubs I break over me knee after losing all the balls…

The cool thing is that they send me an e-mail every Monday which tells about the clubs that the previous day’s winner was using.  Now - I have no need to recieve an email every week about a new driver or putter that I should buy.  But I actually am interested in hearing about what clubs the pro’s are playing.

There used to be a section in every Golf Digest, I think, which showed you what a certain player had “in the bag”.  It was a surprisingly sticky feature - for no reason other than to get some perspective on how much different players relied on their equipment.

Nonetheless - props to Golf Galaxy for putting together a pretty creative email campaign that I actually look forward to reading - and did I mention it has pretty much solidified my loyalty to buying my gear at their store?